Content Creation Is a Mindset, Not a Task

It might sound ridiculous, but it’s a mindset and a lifestyle.

Leigh Victoria Fisher, MS

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Illustration Courtesy of VectorMine

“When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running.” ― James Clear, Atomic Habit

If you haven’t done a lot of content creation, I might sound like I’ve lost the last of my marbles for saying that content creation is a mindset and a lifestyle.

But if you are a content creator, once you cross a certain point in this obnoxiously long journey, you start to realize that content creation is more than just another line item on your to-do list. If you approach this undertaking like it’s a fast and easy task, it’s very easy to push it to the side when circumstances aren’t ideal. But fall into that trap of pushing it to the side too many times… and you’re left with almost no organic growth.

“Content creator” is just a bucket term for all of us creative souls out there.

Illustration Courtesy of VectorMine

It doesn’t need to be a dirty word. It may have a slightly negative connotation to some ears, but fortunately, most of us aren’t jumping up and down in public and making a nuisance of ourselves for some views. The vast majority of content creators I’ve met or interacted with are generally some kind of creative soul who wants to get their work out there. This means writers, artists, comedians, musicians, and so much more.

“Content creator” is all tangled up with “influencer” and other terms that have become very common in society. Regardless, it’s not a dirty word, it’s just an easy way to refer to creative people making stuff. That’s really it.

In the grand scheme of life, content creation seems unimportant sometimes.

I’m coming off a very intense two years of working on a master’s in Integrated Design & Media at NYU. I was a self-taught graphic designer prior to this degree program, so there was an incredible technical…

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Leigh Victoria Fisher, MS

Brooklyn-based writer and poet. Designer in NYC. Drinks books and loves coffee. Has an MS from NYU in Integrated Design & Media. Working on an MFA in Fiction.