Content Creation Is a Mindset, Not a Task

It might sound ridiculous, but it’s a mindset and a lifestyle.

Leigh Victoria Phan, MS
4 min readJun 20, 2022
Illustration Courtesy of VectorMine

“When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running.” ― James Clear, Atomic Habit

If you haven’t done a lot of content creation, I might sound like I’ve lost the last of my marbles for saying that content creation is a mindset and a lifestyle.

But if you are a content creator, once you cross a certain point in this obnoxiously long journey, you start to realize that content creation is more than just another line item on your to-do list. If you approach this undertaking like it’s a fast and easy task, it’s very easy to push it to the side when circumstances aren’t ideal. But fall into that trap of pushing it to the side too many times… and you’re left with almost no organic growth.

“Content creator” is just a bucket term for all of us creative souls out there.

Illustration Courtesy of VectorMine

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Leigh Victoria Phan, MS

Brooklyn-based writer and poet. Designer in NYC. Drinks books and loves coffee. Has an MS from NYU in Integrated Design & Media. Working on an MFA in Fiction.