Content Creation Is a Mindset, Not a Task
It might sound ridiculous, but it’s a mindset and a lifestyle.
“When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running.” ― James Clear, Atomic Habit
If you haven’t done a lot of content creation, I might sound like I’ve lost the last of my marbles for saying that content creation is a mindset and a lifestyle.
But if you are a content creator, once you cross a certain point in this obnoxiously long journey, you start to realize that content creation is more than just another line item on your to-do list. If you approach this undertaking like it’s a fast and easy task, it’s very easy to push it to the side when circumstances aren’t ideal. But fall into that trap of pushing it to the side too many times… and you’re left with almost no organic growth.